• Ghost Mannequin content refers to a popular technique used in product photography, particularly in the fashion and apparel industry. This technique involves photographing clothing on a mannequin or model, which is later removed in post-production, leaving the clothing item looking as if it’s floating or being worn by an invisible person. The result is a clean, professional image that highlights the shape and fit of the clothing without any distractions.

How It’s Done:
Photographing the Clothing:

The clothing item is first dressed on a mannequin and photographed from various angles.
Typically, multiple images are taken: one of the clothing on the front of the mannequin, one from the back, and often a separate image of the inner label or details.